This project focuses on taking a break from busy daily life and to enjoy a camping experience. The Around Camping Festival is based on three main categories for participation: “to listen”, “to see”, and “to touch”. The graphics and colors explain the different activities available at the camping festival for the participant to easily understand and enjoy. The slogan for this project is “Take a break from daily life”. In Korean, ‘juhp-da’ means to ‘fold’ which is translated into ‘taking a break’. Utilizing this Korean concept, the design concept is to give a literal ‘fold’ approach through diagonal folds represented on the promotional material.